Vivid Infographic Recipe

The consumer voice for an investment thesis. Same research as the institutional report, but restructured into a story arc and rewritten in headline-driven consumer prose.

What this format does

Takes a structured investment thesis (rating, target, claims, evidence, risks) and produces an 8-panel vertical-scroll infographic optimized for mobile reading and social-share consumption. Each panel is a "moment" with one headline, one big visual, brief supporting prose.

When to use

• Audience: retail investors, advisors talking to retail clients
• Length budget: 4-minute read, mobile-friendly
• Distribution: social, email newsletter, web embed
• Voice: declarative, story-driven, contrarian-flavored where appropriate
• NOT for: institutional PMs (use institutional-report-recipe instead), CN audience (use the WeChat audience-style overlay when available)

How agents use this

1. Agent calls discover with content_type=stock_thesis, audience=retail, device=mobile.
2. AlphaInk returns this recipe slug.
3. Agent fetches /formats/vivid-infographic-recipe, sees composition[] and data_schema.
4. Agent validates its data shape against data_schema.
5. For each component slug in composition[], agent fetches that component's FORMAT.md, fills it with the appropriate slice of data, and concatenates rendered HTML in order.
6. Final HTML returned to caller.

The 3 layers behind this format

This recipe encodes a transformation function with three layers (see docs/explorations/practice-text-to-diagram/05-vivid-infographic-recipe.md for the full derivation):

1. Structure — 8-panel arc: hero → 3 numbers → margin story → above-the-street → drama → peer comp → risks → verdict
2. Format — Each panel uses a vivid device or chart, not analyst prose with chart-as-evidence
3. Voice — Headlines are complete sentences in declarative consumer voice ("Wall Street is too low.") not section labels ("Earnings Power")

Design palette (default)

Dark canvas (#0a0a1f), neon green accent (#00d4aa), Space Grotesk display + Inter body. Audience-style overlays can swap palettes for retail-cn-wechat, etc.

Example output

See ./preview.html — AAPL Buy reiteration, April 2026.

Voice rules referenced

• consumer-headline-rules (declarative, active subject + verb, contrarian framings allowed)
• consumer-prose-rules (no hedging language, numbers as nouns, short sentences)